About Us

Thirty Four Thirty Four. Quality Lives Here. Inspired by the place we call home, right here in the Waipa. We are proud to make clothes that feel like home. Comfortable, well-made and built to last.

Our Story

We’re a whānau owned local small business located in the Waipā, New Zealand. This year we took the leap and decided to bring a dream to life. We wanted to create something more than just clothing. So we built a streetwear label focused on individuality, quality, and conscious design. We’re proud to be local, small, and independent. And we’re proud that every shirt, or tee we put out into the world carries a bit of our story and passion.

Limited Edition Drops

Each collection is one of a kind. Once a design sells out, it’s gone for good. No restocks. No repeats. This keeps things fresh and exclusive, so you’ll be one of only a handful of people wearing our design. That way, every piece feels special because it is.

Why We Do It

We’re passionate about fashion that means something. For us, it’s about more than clothes it’s about confidence, creativity, and making people feel proud of what they wear. From our whānau to yours, thank you for being part of the journey.